JANSPORT MYLO





PROBLEM

Today, the number of missing children has become extremely high and there has yet to be a solution. Jansport didn’t just want to standby and watch children continue to go missing while wearing their book bags, so they felt inspired to do something.



SOLUTION

Understanding cell phones were an option but realizing the negatives of giving young kids these devices, Jansport found an effective solution. In 2018, Jansport Mylo (my location) was born. By creating a technology to put a tracking device in a line of backpacks, it allows parents to keep track of their children and have peace of mind knowing they’re safe and always close by. 






ART DIRECTOR: Duncan Spear
COPY WRITER: Evan Glass